Enough about the Hemi!

Whatever TV channel I watch, whatever billboard-festooned street I'm driving on, I can't escape advertisements for the Dodge Durango SUV that brag about it having an engine christened the "Hemi". I'm sure it's a fine engine: powerful, efficent, whatever. But for God's sake, Dodge, give it a rest! It's so annoying how advertisers insist on beating you over the head with a slogan, which they feel all the more need to do in an age where media options are so diverse. Can't a guy watch a couple Three's Company reruns or the occasional football game without always being inundated with Hemi worship? It's bad enough always having to hear about those stupid Coors twins. Somebody please get me Tivo so I can edit out this drivel.

Comments

[Allan]

Here's the deal. You see, when we boomers were young, we drove some gutless beater and pretended to transcend the guys driving the muscle cars, but deep down inside we secretly lusted for a Plymouth Barracuda with a 426 Hemi. We couldn't admit this to anyone, of course, because we were trying to project the image being intellectual, peace loving, sensitive guys who were way beyond the jocks driving those fast cars. And of course we have been harboring frustration and resentment ever since. Now we have an excuse: Our families will be safer in a big muscular SUV with a Hemi, which we tell our wives is a more "efficient" engine. Yeah! It's the right thing to do for our families. Yeah!

[Brian]

I would respect a Baby Boomer secretly lusting for a Hemi so much more if he/she just went out and got that old Plymouth Barracuda or the Pontiac GTO than getting a stupid SUV. But the logic behind it that you explained is interesting, though.