In Sunday’s New York Times, architecture critic Nicolai Ouroussoff writes about how famous architects have increasingly begun partnering with mainstream developers, particularly with condos.
In addition to Gehy, there is Bernard Tschumi’s blue-toned glass tower planned for downtown Manhattan near Delancey Street. And Richard Meier has a new luxury condo near Miami Beach (pictured below), following another condo project in New York. Museums and libraries are not the only territory for today’s ‘starchitects’.
Ourossoff focuses largely on the massive Atlantic Yards complex in Brooklyn, which has Frank Gehry partnering with developer Bruce Ratner, someone not heretofore known as a refined architectural patron. Ourossoff writes:
“Few would question Mr. Gehry's talent. The question is whether he has allowed his experimental ethos to be harnessed for the sake of maximizing a developer's profits. It's also fair to ask whether Mr. Gehry and other gifted architects have made a pact with the Devil, compromising their values for the sake of ever bigger commissions.”
I don't buy that at all. As long as these great architects are given the opportunity to design something of integrity, we're all better for it. If one of Portland's bigger mainstream condo developers chose a truly exceptional architect from the world stage to design something, I'd applaud both architect and client. Hell, I've been imploring for it to happen since day one of this blog. Why shouldn’t the world’s most talented designers join the condo-boom party? Better them than corporate firms with lesser talent and vision. But of course it isn’t so simple. Ourossof continues:
“Not so long ago American architects complained that they were shut out of the public dialogue. Today they work in a climate in which building is booming, and architecture is revered, but as an aesthetic, not a social, force.”
In particular, when a talented, noteworthy architect is selected to design one of these condos, he/she is often chosen to design the exterior, while another architect is selected for the interiors. Frank Gehry was able to escape this scenario by the power of his celebrity and reputation. But many others don’t.
Here in Portland, for example, we have many projects in which a striking façade gives way to a cookie-cutter interior designed by another firm. Zimmer Gunsul Frasca and its talented young-ish rising star Eugene Sandoval designed the exterior for developer John Carroll’s Eliot Tower, for example, but interior was designed by recurring Carroll collaborator Ankrom Moisan. The building looks to be easily the best Carroll has ever commissioned. But is the newfound beauty only skin deep?
What’s more, there hasn’t been anything close to a nationally celebrated architect designing any of Portland‘s many condos. Even the city’s lone star, Brad Cloepfil and his firm Allied Works, have been shut out. I know I've mentioned this several times by now, but I feel compelled to keep returning to it, because it remains the big elephant in the room none of our developers seem to want to acknowledge. Why keep shopping at Payless Shoesource when you can have Prada? The justifications I've heard never seem to...well, justify.
I’d like to know if Portland’s most prolific and successful developers, such as Carroll, Gerding/Edlen, and Robert Ball, have seen the fervor with which buyers are flocking to condos by celebrated architects. Sure, they’re already selling out towers by local firms before ground is even broken. But in business, as in many pursuits, we’re always in search of the next big thing. When is one of them going to bring in one of those extra-special architects from out of town? It wouldn’t be an altruistic architectural move; it can set their product apart. I don't think Portland needs Gehry; that's trying too hard, and surely his fee is enormous. But what about one of the other numerous architects outside Portland whose work is dazzling in other cities around the world?
And if they do, I hope it isn’t just window dressing. Let them design the units, too.
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