It was with surprise and disappointment that I learned the Portland Development Commission chose Opus Northwest as developer for the Burnside Bridgehead project. And I'll wager that I'm far from the only one.
But in retrospect, it shouldn't have come as a surprise. After all, in a two-way race with Beam (again, Gerding-Edlen seems to have unofficially conceded the race), Opus was the developer with the far greater financial resources and stability. They have a national organization behind them, while Beam is an up-and-comer even within the context of Portland. And the Opus proposal included more readily acceptible numbers and thinking with respect to the balance of office, residential and retail spaces.
Still, I thought Beam would win because the the public--particularly people in the adjacent Central Eastside--seemed overwhelmingly to favor this contender. Especially considering PDC's recent unpopularity, I thought that would count for something. Besides, not only was Beam popular for being the only developer to not offer big box retail as part of its original proposal, but their plan also was the most creative, both architecturally and in terms of program.
Nevertheless Beam was a risk. Call it a worthwhile risk if you want, or a prescient one--I certainly do on both counts--but they were still a risk.
The people who decided Burnside Bridgehead's fate don't seem to have liked the idea of a risk. I imagine that in their minds, the many millions of dollars at stake in this development could not be taken lightly. A safe bet to them was not safe so much as sober. I think they looked at the hoopla behind Beam and reasoned that it was frivolous.
But I say a risk was precisely what would have served the city best. Beam's proposal was about the future. It was full of Pacific Rim trading partners from places like China, where Oregon's economic fate will increasingly be determined in the decades ahead. It rejected the conventional wisdom that a glut in downtown-style Class A office space was the be-all, end-all state of the market. Instead, Beam embraced Portland's burgeoning identity as home to young, creative professionals. These are the people who snatched up space in the developer's heretofore flagship project, the Eastbank Commerce Center, in droves. And I think they would have made an ideal population for the Burnside Bridgehead. This project shouldn't be considered an extension of downtown, after all.
And while the collective resume of Beam's design team included some economically successful but stylistically banal Pearl District work, it also boasted two very significant architecture names. Colab, the exceptionally talented local firm that's sadly done more work in Dubai than in its hometown, was to design a major portion of the Burnside Bridgehead, and in my mind one of the biggest tragedies of PDC's decision is that their building will never come to be. And lest we forget, legendary English architect Norman Foster had agreed to serve as design consultant to Beam. Norman freakin' Foster!
Although the Burnside Bridgehead decision is disappointing, I don't want to speak too badly of the Opus team, their proposal, or especially talented architect Gary Larson. Of course their proposal remains a work in progress, and I am somewhat optimistic that what gets built under their watch, with help from all of us speaking out and holding their feet to the fire, might still turn out well.
But in these first few hours and days after hearing PDC's decision, it's impossible to think of what might have been, and what all this says about Portland.
Our city of course has a great reputation for its pedestrian friendly, mass transit oriented, sustainability embracing, sprawl resistant urban fabric. But we usually shy away from the most ambitious and inded the most exceptional architecture. I don't know if these two aspects of Portland's built environment are merely ironic counterparts, or whether they are two sides of the same coin. In the meantime, however, it's time to collect ourselves and figure out where we go from here.
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