Last Friday I visited the City of Portland's archives buiding, which surprisingly are in a tiny brick building in a park on Columbia Boulevard that used to be a garbage incinerator. "The irony is not lost on us," one staffer told me of the building's past.
As it happened, though, there was a wealth of written information and images of the building. This wasn't just a matter of history or nostalgia, though. Pouring over old correspondence, announcements, brochures from the men and women who planned and built Memorial Coliseum, it was clear they knew they had a world-class architectural landmark on their hands. And with the local office of legendary NYC-Chicago based architectural firm Skidmore, Owings & Merrill, they had the talent to deliver.
It's almost impossible to convey how futuristic and optimistic a building Memorial Coliseum would have seen to a society less than 20 years removed from World War II. Memorial Coliseum, city leaders believed, would transform the city of Portland and make it a city of the world: a city that mattered.
Whatever our city has now begun to establish as of 2009 in terms of continual New York Times features and hordes of young creatives moving here, it's a brand that, long before green building, urban planning, bike culture or farm-to-table cuisine, Memorial Coliseum represented Portland's greatest ambitions in a time when ambitions mattered. This was a time when America would begin exploring space, when we made the coolest cars and movies and music, and when we built glass palaces.
"Picture with me, if you will, a dramatic landmark rising on the banks of the Willamette some 90 feet in height which will command an impressive view of the downtown area across the river," wrote Don Jewell, the Coliseum's first general manager, in a speech to city leaders in 1958, two years before the building was completed.
"At night, the illuminated glass arena building will be seen from many points of the city, as well as from the major highways, rail lines and the air."
"Unlike any other coliseum in the nation - or perhaps the world - Portland's new center will feature an exterior glass curtain wall extending a block and a half square."
One file in the archives was devoted to suggested names for what would be christened Memorial Coliseum. I got a chuckle from two one-word monikers: the "Vetarena" and the "Rosearena". There was also a suggestion for the "Rose Colosseum, the "Beaver Dam" (thank goodness that didn't succeed) and, my personal favorite: THE GLASS PALACE. I actually wish they would have chosen this over Memorial Coliseum. If they did, maybe more Portlanders today would realize, or have the chance to peer beyond the deterioration and the outer perimeter of trees blocking its transparency and see how special and unique a work of architecture this building is.
Another file held correspondence involving The Beatles' 1965 concert in Portland. The invitation to the Fab Four came in part because they already had concerts scheduled in Los Angeles and Seattle. "Everyone knows," an invitation letter explained, "that all flights from Los Angeles to Seattle stop for a layover in Portland."

But there was one major problem: the Beatles could only play in Portland on one date, but the American Legion already. At first, the Legion didn't want to budge. They wouldn't change the date. That is, until Jewell threatened to tell the media that the American Legion was keep The Beatles out of Portland. Suddenly the American Legion changed its mind. Hey Don, on behalf of my mom, who was lucky enough to attend that concert, I say, "We love you ya-ya-ya!"
Meanwhile, Mayor Sam Adams' office has chosen the 32 members of the Rose Quarter Citizen Advisory Committee. There are two excellent choices for the committee from the architecture community: Joseph Readdy, a member of the AIA Urban Design Committee, and Paul Falsetto, head of the AIA's Historic Resources Committee and an expert on midcentury modernism. But the committee is disappointingly large. A colleague of mine spoke of once being on an 18-member committee and having that too big to get things done. I worry the architectural community's influence and expertise will be drowned in a pool of specialized interests.
We in the small five person group leading Friends of Memorial Coliseum (Stuart Emmons, Rick Potestio, Peter Meijer, Don Rood, myself) were also disappointed not to have one of our members on the Committee. But I plan to attend all of the meetings, each of which I believe will include time for public testimony.
What's more, it's a good democratic exercise for this body to be formed and for a variety of ideas to be vetted
I just hope at the end of the day that Committee members remember they have a landmark on their hands, and a multi purpose arena that is capable of the flexibility and has the extra space to host a velodrome, an amateur athletic complex, or anything else people dream up. Hopefully the committee will see that Memorial Coliseum is the Rose Quarter's greatest enduring resource, and that it's the rest of the development - the parking garage fronting Broadway, the untapped riverfront - that needs the most attention.



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