Director Park (photo by Brian Libby)
The block behind the Fox Tower has traveled a circuitous route to become Simon and Helen Director Park.
Developer Tom Moyer, owner of the block, sought to redevelop it since the 1970s. Downtown parking magnate Greg Goodman proposed to turn the block into a 550-space, 12-story parking structure in 1995, which was to be called the Park Avenue Plaza. In 1998, Moyer and ex-Portland mayor/Oregon governor Neil Goldschmidt proposed not only turning this parcel into a park, but razing several consecutive buildings along the street for greenspace as part of a larger plan to connect the North and South Park Blocks.
Director Park is the compromise, although an attractive one and mostly very well done. It is first and foremost a 700-car underground parking garage, as one is reminded from the numerous above-ground entry structures here. But this is also a piazza where people can congregate at outdoor tables and kids can play in a fountain. On two sides of the park, granite paving blurs the line between park and adjacent street, giving off a pleasant European feel. The most striking feature, however, is Director Park's 1,000 square foot glass awning. (More on that later.)
At one point this was to be called Marilyn Moyer Park, after Tom Moyer's deceased wife. He had previously donated $1 million to the park and requested the name in her memory. Moyer also, of course, donated the land for Director Park itself. But the city and its public steering committee later decided to give away naming rights in exchange for further funding. Jordan Schnitzer, from the wealthy local family whose name dots many institutions, donated $1.97 million for the plaza and asked city commissioners to name it for his maternal grandparents, Simon and Helen Director, Russian and Polish immigrants who met in Portland in 1916. I wonder if that decision has to do not only with finances but also with the fact that Moyer's Park Avenue West Tower, now partially constructed across the street from Director Park, effectively killed the chance to extend the Park Blocks.
With all due respect to the memory of Marilyn Moyer and of Simon and Helen Director, I don't like to see public spaces simply named after whomever the biggest donor wants. It seemed more fitting when these spaces were named after those who have led or contributed to the city in a substantial way, such as former governor Tom McCall (after whom Waterfront Park is named) or the late gallerist William Jamison (after whom Jamison Square in the Pearl is named). Marilyn Moyer also already has the Marilyn Moyer Meditation Chapel at The Grotto named after her, and while this is the first naming honor to go to Simon and Helen Director, it is about the 100th thing named after a member of the Schnitzer family.
Instead of Director Park, what if we'd called it Bill Walton Square, after the hero of the Blazers' lone championship? Or Mel Blanc Park, after the virtuoso cartoon voice artist who came from Portland. Name it Dick Bogle Plaza, after the former City Council member who recently passed. Dedicate it to James Beard, the father of TV food chefs. Or Clark Gable Square after the actor who once lived in Portland. Or Mark Rothko Park after the legendary painter who got his start here. Or if news turns out for the worst, what about even Kyron Horman Piazza?
Director Park (photo by Brian Libby)
Director Park comes with impressive designer pedigree. It's a partnership between Portland firm ZGF Architects and celebrated landscape architect Laurie Olin.
The involvement of ZGF in this park, because of its glass canopy, recalls another design by the firm that I love: the glass canopy at Portland International Airport. It's one of my favorite works of architecture and engineering in the city. ZGF also recently completed the Jaqua Center at the University of Oregon in Eugene, another glassy marvel, as well as its own headquarters as part of the 12 West building. Suddenly ZGF is doing much of the most interesting glass work in the city and beyond.
A Harvard graduate who has taught and chaired landscape architecture departments at the University of Pennsylvania and Harvard since 1976, Olin's eponymous firm received the Cooper-Hewitt National Design Award for Landscape Design in 2008. Earlier this year Olin was on the winning team in the competition to design the new United States Embassy in London with architects KieranTimberlake. Olin is also a Guggenheim Fellow and was recently inducted into the American Academy of Arts and Letters.
Olin's list of past projects is hugely impressive. In New York he worked on Bryant Park and Battery Park City as well as a renovation of Columbus Circle. Olin also collaborated with celebrated architects Daniel Liebeskind on the Jewish Memorial in Berlin and Richard Meier on the Getty Museum in Los Angeles. In short, Olin is another star landscape architect contributing to Portland, joining the ranks of Lawrence Halprin, Peter Walker, and the Olmsted brothers.
Director Park (photos by Brian Libby)
This summer, the public has flocked to Director Park. A World Cup soccer match between England and the USA filled the park with revelers to watch on a giant-screen TV. Tonight there is a viewing party for the masterful Vincente Minnelli musical An American In Paris with Gene Kelly. And during the several times I have visited Director Park, there have always been people there. Particularly I think people gravitate to the tables and chairs dotting Director, the simplest of design moves but something noticeably lacking in Pioneer Courthouse Square. What's more, for all the wonderful energy of the downtown food cart scene, there are very few places to sit down and eat your lunch. The 10th Avenue food cart pod is just a couple blocks from Director, making it an ideal spot to eat.
Actually, though, you can eat without leaving the park at all. One of Tom Moyer's provisions for donating the land above the underground parking for a park was that 30 percent of the space be devoted to commercial activity. Enter Violetta, a smart little cafe that makes some of the best corn dogs I've ever tasted. The kitchen is adjacent to the glass canopy, encouraging visitors to sit back and people watch in the piazza.
Some, myself included, wondered before Director Park's construction whether it would mean too much public space clustered together in this portion of downtown with Pioneer Courthouse Square and the North South Park Blocks each only a block away. So far, though, I think Director has carved a niche for itself as a different kind of park space from the others nearby. This isn't a wide open expanse like Pioneer, nor is it an intimate tree-lined setting like the Blocks. Director is the place to sip espresso at an outdoor table on a sunny afternoon. "It's growing on me," one prominent Portland artist and curator told me of Director Park yesterday as I found him at one such table chatting with a friend.
Materials also help make the park what it is. The light granite surface creates a series of subtle but attractive patterns. Better yet are the wood benches placed along two sides and around the perimeter of the fountain.
Director Park (photos by Brian Libby)
Much as Director Park has impressed with its instant success at place-making, its complementary feel to nearby Pioneer Courthouse Square and the many fine details of the design, I am plagued by a lingering worry that the design will only work in the summer. Specifically, I'm skeptical of the glass canopy. It feels too tall and skinny to keep away the rain. Although I'm admittedly yet to test this theory, I'm concerned that during the long rainy months Director Park's signature canopy will be a place people hope to congregate only to find that the drops are still hitting them.
For many years I've yearned for Portland to have a winter-garden, a partially or fully enclosed glass structure where people can still enjoy the sensation of being outdoors (natural light, air) yet protected from the elements. When you're inside Memorial Coliseum's concourse (outside the seating bowl) this sensation comes through dramatically, but the MC is not a place where the public can congregate freely without a ticketed event. As Director Park was being designed and built, I had great hope that it would serve that role: Portland's public indoor-outdoor winter garden. I hope I'm wrong about Director Park, that the canopy isn't really too tall and thin to be that kind of year-round space.
Director Park (photo by Brian Libby)
What's more, I realize the canopy isn't the only criterion for judging Director Park. Visiting there in recent days, it felt like the congregating point of downtown Portland as much as beloved Pioneer Courthouse Square if not even more. And if Moyer's Park Avenue West Tower eventually finishes construction, the park will be bookended with retail including a new Nike Town store in that building as well as, hopefully, a re-opened Guild Theatre on the west side of the park.
It's because of this kind of good feeling about the design of Portland's newest downtown public space, though, that one wants it to last throughout the year.














Hallelujah! Portland desperately needs am indoor/outdoor winter garden...it seems like such an oversight that we do not. Especially for a region known for it's nursery industry. We don't even have a conservatory on par with the one in Volunteer Park in Seattle or Manito Park in Spokane. Sad state of affairs.
Posted by: Loree/danger garden | September 03, 2010 at 01:03 PM
Brian, great post! I agree completely on the naming comments. The solution is to rename the park ourselves, as a community--just don't call it Directors Park. Like you say, with all due respect, and with appreciation for those who give to civic projects, its a lousy name for a downtown park. Maybe we need a kind of community naming contest, a quiet one so as not to offend future donors who just can't live without naming...And you're right about the park working only in Summer--maybe it wouldn't be impossible to put more of the park under cover in a way consistent with the present design. And yes Portland could use real indoor parks...Picky detail: putting a name on the concrete ball: as much as we all appreciate teachers, it looks tacky. And those signs saying "don't drink the water", couldn't they be presented in a different way? And finally the design has that modern urban sleek look which is fine, and better than a lot of other possibilities, but a little on the cool side, don't you think?
Posted by: arn strasser | September 03, 2010 at 01:28 PM
It would be interesting to see an adjustable canopy - perhaps some sort of mechanical/hydraulic posts that can adjust the canopy accordingly from season to season. Overall it looks like a nicely designed and very well crafted park.
Posted by: Steven Chavez - SCA-Larc | September 03, 2010 at 01:41 PM
My only criticism is the goofy looking ball in the water feature - just terrible. The canopy is lovely and I'm sure you will be proven wrong this winter. If it were any shorter it would feel out of proportion to the space. Kudos to the design team for creating a wonderful Portland treasure.
Posted by: Aneeda | September 03, 2010 at 01:43 PM
"...Pioneer Courthouse Square and the North Park Blocks each only a block away."
I think you mean the South Park Blocks?
[Brian says: You're right. Thanks for catching that. I've made the correction.]
Posted by: robert | September 03, 2010 at 03:42 PM
Olmsted has no "a". It is salt in the inferiority complex of landscape architects.
Posted by: Brice Maryman | September 03, 2010 at 05:02 PM
I went to a poetry reading by six poets back in Juneary or May -- anyway, it was chilly and rainy and we huddled under the canopy and actually it wasn't bad at all. I'm curious to see how much winter activity it gets. It was pretty crowded all summer, kids seem to like it, the cafe is a nice touch (and all locally sourced, including the beverages) and the woman from Parks and Rec who's in charge of it (forget her name) seems pretty energetic in encouraging activity there. If the Guild Theater refurb ever happens (go Opera Theater Oregon!), there could be some nice interplay with the park. I've heard that the water collection feature is pretty good, too, which is a good thing, since -- my biggest complaint -- there's no grass. When I think "park," I want greenery! Maybe when those trees grow out it'll seem less stark.
Posted by: brett | September 04, 2010 at 01:37 AM
They could never do a winter garden. A nice indoor area that anybody can walk into for $0? I think there'd be a lot of concerns it'd fill up with transients.
Posted by: Anony Mouse | September 04, 2010 at 10:12 AM
Want a winter garden , eh? I know how about a glass roof over that hole-in-the-ground next door , you could access the sunken 'winter garden' from the parking garage levels , hey put in some cool underground cafe/club stuff. And while we are at it make the glass roof an ice skating rink!
Posted by: billb | September 04, 2010 at 10:24 AM
Actually I didn't even realize the park was named after anyone, I thought Director was in relation to the theaters surrounding. I am sure I am not the only one who thought this, so the current name might actually be better because of its vague reference to someone's last name.
As for the giant "do not drink the water" signs, that is just a staple for our country cause we are one of the few countries that I know of that needs signage to tell us what not to do or someone will be stupid enough to do it and then blame others for their own stupidity. In the Sculpture Park in Seattle it has stupid giant orange signs saying "don't touch the art" for the exact same reason.
Posted by: dennis | September 04, 2010 at 12:46 PM
I'll be the first to admit I was wrong about Director Park. I really disliked it when it first opened, partly because it wasn't really done yet. I'm still not a big fan of the fountain, but that's mostly because it rarely seems to be running when I pass by. A fountain without water is not a fountain.
You're absolutely right about Director Park in the winter. That canopy isn't going to keep anyone dry. I'm not particularly thrilled with the canopy, but I bet it'll grow on me in time. It looks like a 50s take out restaurant overhang to me.
There was once talk of turning Pioneer Courthouse Square into a weird winter park. Remember the ice rink talk? Yeah. That was dumb...
...but...
There really was a good idea there, it just wasn't a good idea for Pioneer Courthouse Square. I'm not talking about the ice rink though. I'm talking about the idea of creating a series of canopies that look artistic but also keep people in the park dry. That idea seems so obvious that I'm shocked it hasn't already been done here:
It Rains In Portland.
It Rains A Lot.
A Whole Lot.
Our next city park should be Umbrella Park. The hipsters would love it because the name would be ironic since no umbrella would be needed in Umbrella Park, as the entire park would serve as a giant umbrella of sorts.
A winter park is a marvelous idea. Let's cap the damn Paw hole and build it there (above another underground parking lot).
Posted by: Rob | September 05, 2010 at 11:34 AM
I disagree with the comment that the park should have grass. This is an urban square, not a soccer field.
Posted by: Aneeda | September 05, 2010 at 01:23 PM
Have you seen the condition of the paving at Directors Park?!? They are becoming uneven, they are soiled, stained, oiled, dirty....the new park looks old and tired already!! The construction was drawn out and then rapidly put together several times to the point it looks worn out. All the benches light up in the park accept the lone crescent on the south side of the eliptical pool/fountain and it looks odd. The light show looks somthing like an after thought that Seattle used to keep Settle Center interesting......I think the best use of the winter for the park is to clean it, scrub it, reset the paving and fix that one bench that drives me crazy everytime I walk through the Park at night....and when I walk through thr park at night I am the only one there looking at the canopy light flicker that remoinds me of a processed aurora.
Posted by: patrick | September 05, 2010 at 10:09 PM
I like this new park a lot. This past summer I have had lunch out there and enjoy the more civil crowd that hangs out there.
The fountain is lovely with its curved teak benches and simple pool. The kids love it and it is fun to see them playing there.
The buildings are well done as far as pavilions go. I like the potential of the canopy, but wist the columns were more interesting and painted a darker gray. The canopy seems to have been designed by someone else. It also seems to be a bit taller than it needs to be, but should offer some rain cover.
I think that it is a quiet compliment to Pioneer Square, which is much more a loud, demonstration plaza.
Posted by: Stephen | September 07, 2010 at 07:59 AM
Since this post, and pictures, may be the only time some of your readers ever see the park, I think it's a little bit of a disservice to post pictures of the late afternoon with only a handful of people in the park. Around lunchtime, during the summer, there are hundreds of people and scores of kids -- pretty incredible, really. To combat the Bojack/naysayers of the world who think this park a complete waste, more "active" pictures are in order.
Posted by: rhome | September 07, 2010 at 03:08 PM